Friday, July 28, 2006

Attention spans


During the tour, we have to go to some ultra-niche cable tv channel to find coverage. While the stage's result might be a 3 second mention during the sports coverage of traditional media.

But now that the american winner has a positive drug test, the nation is suddenly interested in our geek sport*.

Landis' positive was the subject of Pete Wilson's talk show on KGO, one of the nation's most widely listened to talk show channels. This morning's press conference interrupted the ABC news coverage. And the main breaking news headline on CNN's home page is Floyd Landis.

Landis bumped a couple of wars.

Why are we such a nation obsessed with sporting lows after highs?

I myself am guilty. I would have a hard time coming up with the names of more than 3 male track and field sprinters, but I know who Ben Johnson is.

Anyway, its been interesting to see and hear cycling on traditional media outlets these past two days. A caller to the Pete Wilson show yesterday knew all about the positive test result, but then proceeded to blast cycling as "a bunch of kids on bikes, a non sport, a geek sport on the same lines as midget wrestling".

Welcome to mainstream.

13 Comments:

At 9:49 AM, July 28, 2006, Blogger Flandria said...

I listen to the news every morning and yesterday, it was announced that Floyd Landis winner of TDF was tested positive right after an 8 minute come back...

Where were these clowns when the Tour was on? The news in the Bay Area could care less about cycling and once they do they even get names mispronounced and have no clue about the race.

I am really afraid of how the general public, not cycling fans would view this whole scandal...or maybe the general public could care less - just another doping athlete like Barry Bonds where they have accepted and still love the sport. Unfortunately, cycling is not an American sport like baseball or football...

 
At 10:33 AM, July 28, 2006, Blogger Olaf Vanderhoot said...

of course ... how many aMEricans knew the name Phonak before this?

and now, there is brand recognition ... even if they don't know what the product is.

BUT, the next time somebody is at a doc's office and needs a hearing aid ... they'll see the Phonak brand next to a product choice and they might just select that one instead of Siemens or Oticon or ...

and they won't remember where exactly the heard the name, but it will be recognizable to them ... and they just might buy it.

bad press is still press


and press is marketing dollars well spent.

 
At 10:54 AM, July 28, 2006, Blogger velogirl said...

Midget wrestling -- now that's a sport that gets me hot!

 
At 10:59 AM, July 28, 2006, Blogger nicknameless said...

word OV...

sometimes I feel like the clicker broke and i'm stuck watching E! hollywood "news"

Is Midget Wrestling for real???
http://www.halfpintbrawlers.com/
Ummmm...apparently it is..

 
At 11:01 AM, July 28, 2006, Blogger Velo Bella said...

nicky
check your email

are you home this weekend or should we take Migo with us?

 
At 11:04 AM, July 28, 2006, Blogger marscat said...

it's all about sensationalism

 
At 11:44 AM, July 28, 2006, Blogger Velo Bella said...

That pic of Ben Johnson would make a good anti-steroid commercial

Funny thing about Ben Johnson's olympic bust and drug testing. He later admitted and spilled out his entire drug regimen. He was on just about everything, EXCEPT the drug he was busted for.

 
At 12:04 PM, July 28, 2006, Blogger Soigneur_Tim said...

Sure, folks will react to the name Phonak the same way that I did during the tour to all of those "Festina" banners over the race course. I have no idea what Festina does, but I know it was the name of the last major doping scandal. At least there's no "Operation Puerto" company that will be as infamous as Watergate after this (and there's a Watergate Hotel, Condominium complex, in addition to the office building where the name got grabbed for the headlines).

But I agree with the Blog entry and Flandria - where were the news clowns when the race was on? Even our local papers couldn't pay attention to the Tour of California if it wasn't LITERALLY in their back yards. That story dropped off their pages the second that the ToC headed south out of San Jose. And who was it that won that race...

A bunch of "kids on bikes" or a "geek sport"? Sounds like someone who hasn't ridden since they started growing a beard...

 
At 12:43 PM, July 28, 2006, Blogger nicknameless said...

yada..yada

checked it, ze pooch is covered ;)

 
At 2:12 PM, July 31, 2006, Blogger Pizie said...

We'll... did anyone watch Landis on the Larry King show?

 
At 5:32 PM, July 31, 2006, Blogger X Bunny said...

yup
fairly unimpressed with larry king, the doctor, and flandis

 
At 10:13 PM, July 31, 2006, Blogger Dr. X said...

Festina makes watches & timing systems, I believe employed by the tour. I'm really disturbed that this Flandisterone case is bothering me - I gave up being a fan after the Festina bust and just rode my bike. I guess I'll just ride my bike again. No more Sunday Cyclism worship for me. At least I won't plan my riding around it or set my tivo for season pass.

 
At 10:51 AM, August 03, 2006, Blogger Olaf Vanderhoot said...

"Flandisterone"

... nice

 

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